Reducing Ambiguity

You are Not Your Customer

1 min read

Distinctions

What is You are Not Your Customer?

  • Don’t substitute your own preferences for evidence about users.

  • A caution against ??? when the builder is not the target user.

  • A caution against ?? when the product is for a different domain.

    • This is especially important when:
      • The builder is not the target user
      • The product is for a different domain
      • The builder is **far from the real problem

What are Examples of Note Being The Customer

  • A manager designing tools for developers
  • A healthy person designing a medical product
  • A CEO designing frontline employee software

Systems

Relationships

Perspectives

Lines of Inquiry

  • DSRP is unlikely to be a good format for principles as they’re not conceptual; they’re heuristics. Develop a better model that better represents this information.

Graph View

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