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Who Should Read This
Anyone who:
- Has confidently said “we’re just struggling with distribution” while having never actually spoken to a customer for more than 20 minutes.
- Works on products, features, or “strategic initiatives” and somehow keeps being “surprised” when nobody uses them
Influenced Mental Models
- The Knowing-Doing Gap
- Inside-Out Product Development
- Diagnose Before Prescribing
- Single-Point Expertise
- Speed Without Direction Is Harmful
- Solving Alone Is Not Solving
- Bus Ratio
- Problem Framing
Resonating Quotes
Quote
“The answer is in the question; the solution is in the problem.”
— Shreyas Doshi via Stop Solving the Wrong Problem
Quote
“To exercise exceptional world-class judgment, it starts with an accurate diagnosis of the problem.”
— Shreyas Doshi via Stop Solving the Wrong Problem