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Who Should Read This

Anyone who:

  • Creating content online who doesnโ€™t want their About/Bio to suck.
  • Suspects โ€œHi, Iโ€™m passionate about helping peopleโ€ is not, in fact, a compelling hook.

Influenced Mental Models

Resonating Quotes

Quote

โ€œPeople wanna do business with other people, not websites, not profiles, not even companies.โ€

โ€”Pat Flynn via How to Write the PERFECT About Me Page ๐Ÿ‘Œ

Quote

โ€œPeople donโ€™t want more emailsโ€ฆ offer something that relates to them and their problems.โ€

โ€”Pat Flynn via How to Write the PERFECT About Me Page ๐Ÿ‘Œ