Distinctions
What is Customer Discovery?
- Answers: “Do we have the right customer, problem, and market?”
- The disciplined practice of turning “I think customers want X” into “here is the evidence that customers actually have this problem and respond this way”.
Lines of Inquiry
- Customer Discovery Distinctions
- What Is Customer Discovery?
- What is Not Customer Discovery?
- Customer Discovery System
- Zooming Out: Larger Systems Containing Customer Discovery
- Zooming In: Parts of Customer Discovery
- Customer Discovery Relationships
- What Common Failure Modes Emerge When Applying Customer Discovery?
- What Frictions are Addressed by Customer Discovery?
- What Parallel Interventions Exist Alongside Customer Discovery?
- Perspectives on Customer Discovery