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Who Should Read This

Anyone who:

  • Argues on the internet and somehow thinks they’re the rational one.
  • Wants to change minds about politics, vaccines, climate change, or anything more serious than pizza toppings.
  • Works in marketing, law, or activism and suspects “just give people the facts” isn’t cutting it.
  • Enjoys realizing their own arguments are kind of lousy when read back to them.
  • Thinks they’re immune to advertising, propaganda, or “influencers.”