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Who Should Read This
Anyone who:
- Who thinks “we just need better planning” will fix a system that’s clearly allergic to reality.
- Running a tech team where work mysteriously takes 10x longer once it’s “in progress.”
- Wants improvement without lighting the org chart on fire and calling it a transformation.
- Tired of pretending that adding more process somehow makes work move faster.
- Whose backlog is less a queue and more a museum of abandoned intentions.
- Suspects the real bottleneck isn’t effort—it’s how work flows (or doesn’t).
- Seen “big change initiatives” fail and would prefer something that doesn’t require a heroic relaunch every quarter.
- Wants data to drive decisions, but not another dashboard no one trusts.
- Wants to improve a system… without pretending they fully understand it first.