Distinctions

Is

  • Don’t substitute your own preferences for evidence about users.

Is Not

Boundary

  • This principle matters especially when the builder is not the target user, the product is for a different domain, or the builder is far from the real problem.

Systems

Examples

  • A manager designing tools for developers
  • A healthy person designing a medical product
  • A CEO designing frontline employee software

Relationships

Perspectives


Works Consulted

  1. Jason Fried, 37signals