Distinguishing Problem Proximity

What Is Problem Proximity?

  • the degree to which a decision-maker directly experiences, observes, or interacts with the real problem being solved.
  • measures how directly someone encounters the problem they are making decisions about.

Problem Proximity as a Spectrum

LevelDescription
Direct ExperienceThe person personally encounters the problem in their work or life
Observed ExperienceThe person regularly observes the problem through users, metrics, or experiments
Indirect AwarenessThe problem is known through reports or second-hand descriptions
Abstract UnderstandingThe problem is conceptual or hypothetical

Relationships to Problem Proximity

What Conditions are Influenced by Problem Proximity?

Problem ProximityCommon Outcome
HighInsightful solutions
ModeratePartial understanding
LowAssumptions dominate decisions

Works Consulted

  1. Jason Fried, 37signals